Take advantage of of the I-10 corridor between Cabazon and Indio, Bob Hope Drive and Diana Shore Drive to build awareness and broadcast Playa RM. Additional airport advertising at baggage claim and along the arrival corridor in Palm Springs International Airport will ensure potential buyers arriving by land or air will see Playa RM advertising.
Take advantage of the world class events that already call Greater Palm Springs home by marketing to both locals and visitors that attend the events. These events offer something for all ages and interests, from concerts, film festivals, fashion week, Modernism week, art shows, and car shows, to world tennis tournaments, professional and amateur golf tournaments, and equestrian and polo events.
Utilizing cutting-edge presentation videos that are broadcast on cable television, displayed on video marketing sites like Vimeo and YouTube, or shared on social media pages to increase awareness of Playa to both local and visiting potential buyers.
Using radio as an additional medium to reach potential buyers can be an effective way to generate further interest in the development. It's important to create highly enthusiastic ads that expertly combine narration and audio effects to catch the attention of listeners.
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