Magazine & Newspaper
One advantage of magazines, especially monthlies, is that they have a much longer shelf life than newspapers. They are often browsed through for months after publication, so your ad might have an audience for up to six months after its initial insertion.
Newspapers still have a very loyal reader base and allow for special advertising opportunities. Using ads of different sizes and strategically placing them next to trusted, reliable editorials that readers use every day as well as full page ads, special inserts and sleeves allow for advertising events and driving additional traffic to the development.