June Rancho Mirage Market Report
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Magazine & Newspaper

One advantage of magazines, especially monthlies, is that they have a much longer shelf life than newspapers. They are often browsed through for months after publication, so your ad might have an audience for up to six months after its initial insertion.
Newspapers still have a very loyal reader base and allow for special advertising opportunities. Using ads of different sizes and strategically placing them next to trusted, reliable editorials that readers use every day as well as full page ads, special inserts and sleeves allow for advertising events and driving additional traffic to the development. 


The brochure is a legendary print format and it’ll be there till the bitter end. Ever cleaned out your bag or briefcase to realize you’ve been hoarding some brochures? Ever realized that the brochure you received at a trade show is now on your desk, or in your boardroom? Brochures have sticking power. The trick is making your brochure stand out and despite that being something that everyone is aiming for, there are always methods to get your brochure in circulation rather than in the bin. The key to creating brochures, like all print media, is design. 


Postcards are one of the most effective marketing tools you can use to generate website traffic or sales leads. They're proven to generate new leads and increase sales. Postcards stand out in the mailbox and help customers easily see what you have to offer. 

Development Package

Creating a one stop shop package that prospective buyers can leave the sales office with that answers their questions.  The folder should include: floor plans, elevations, pricing, current and upcoming phase releases and development information. Furthermore, aspects that set Playa apart from other developments, amenities and the lifestyle one would expect.

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